In order to best fulfill the brief we are working on, I have researched Dogs Trust, to find out their key beliefs and how they would like to be presented in our campaign.
Dogs Trust is the UK's largest dog welfare organisation. Their key aims are to work "towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.” Through the competition brief set, they aim to make rescue dogs the most desirable dogs in Britain.
The client wants to be presented as positive, friendly and compassionate. They believe that dogs have the right to life and happiness and that the canine-human relationship is special, something they urge to be communicated through the campaign being created. I feel our idea for this brief fulfills this requirement, highlighting the special bond and happiness that humans and their pets can give one another.
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