This week we started work on the competition brief. Myself, Carla and Medi have formed a group together and will be working on the Dogs Trust brief. We chose this brief because it appealed to us the most and because we got the most ideas from it initially. We have also decided on an idea for a campaign and agreed on how we will be splitting the workload effectively. Medi will be doing character designs, I will be working on backgrounds, and Carla will be doing the storyboards and animatic. We have decided on having two 15 second animations for now, which means we will be animating ten seconds each. I have begun drawing lots of dogs because i think it will be beneficial when it comes to actually animating.
What went well:
Generated lots of ideas as a team
Decided on individual roles within the team
Decided on a general story for our brief
Below are some previous campaigns we have been researching to take inspiration from. Although they were helpful to see what has been done before, we will have much less time to tell a story in our 15-second animations. Each of the ads maintains Dogs Trust's aim to keep the campaigns lighthearted and positive, and emphasises the bond between dog and human. We have kept this in mind when planning our campaign.
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