Kiki's Delivery Service is, all in all, a very light hearted and cheery film, and I think the backgrounds throughout the film reflect this. They present Kiki's story of becoming independent in a bright, exciting and optimistic way, with the typically beautiful Studio Ghibli art style. There is harrdly a dark moment in the film. I think the pastel colouring they have used in the backgrounds throughout the film is extremely appealing and calming.
According to Miyazaki, the movie portrays the gulf between independence and reliance in teenage Japanese girls. Perhaps this explains why the colours used were so typically visually appealing to girls. The beginning of the movie shows Kiki arriving at the seaside town, using bright colours that indicate the exciting promise of adventure in Kiki's new independent lifestyle.
The scene below is one of my favourites, I love the pastel colour palette that's been used. I think it looks incredibly serene and peaceful with the calm blue sea and the indication that the sun is just about to set and the town is clearly at peace.
Almost every scene in the film seems inviting and homely, evoking a sense of calm in the audience with pleasant greenery and soft colours, not a scene in the film is ominous. I particularly love how the architecture in the town of Koriko looks very french and endearing.
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